In a Few Words |
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HOW NOT TO PLAN A PROMOTIONAL CAMPAIGN |
| A large, national wireless carrier drew fire from the animal rights group, People for the Ethical Treatment of Animals (PETA), when the company announced plans to give away 200 puppies in a raffle for customers in Colombia. You don’t have to be a dog lover – or approve of PETA – to cringe at the idea of a couple of hundred puppies delivered......Read More |
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BECOMING A MEDIA SOURCE |
| Media sources – the “experts” quoted in articles, interviewed on television and radio, and cited regularly on the Web understand the value of this strategy. They become media sources not by accident but by design, by carefully cultivating relationships with the reporters, editors, producers and bloggers who come to rely on them when they need......Read More |
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The Write Stuff: Making By-lined Articles Work for You |
| All businesses need to market their services. This hardly qualifies as jaw-dropping advice. You don’t need a marketing degree or even a particularly high IQ to recognize the importance of getting your name “out there,” both to attract new business and to remind existing clients and customers (who need these periodic reminders) of the products......Read More |
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"In Quotes" |
| The reality is that Fannie and Freddie followed the private sector off the cliff instead of the other way around. – New York Times columnist Joe Nocera, refuting the “Republican meme” that Fannie and Freddie were largely responsible for igniting the subprime crisis that triggered the implosion of the financial markets. |
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In The News |
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Regulation |
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The number of borrowers who fell behind by 60 days or more increased unexpectedly in the third quarter, after declining steadily since the final quarter of 2009. The increase wasn’t large, but it surprised researchers who produced the report.
An analyst at the Federal Reserve Bank of Boston contends that ARMs have been blamed unfairly for triggering the subprime mortgage crisis. “The data refute [that] theory,” he told a Congressional committee. |
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The economy |
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The poor housing market and sluggish economic growth have produced historically low mobility rates, altering, at least temporarily, migration patterns that have been in place for several decades.
The ranks of America’s poor are increasing and getting older. Data from the 2010 Census indicate that a record 49 million people, representing 16 percent of the population, are living below the poverty line. |
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Housing |
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Conventional wisdom assumes, and several studies have confirmed, a positive relationship between quality schools and property values: Property values appreciate more rapidly in good markets and decline less steeply in poor ones in areas known for having quality public schools. It appears that schools have an equally positive (or negative) effect on foreclosure rates.
The Depression shaped the financial attitudes of the generation affected by it, making them cautious, conservative, and less willing to borrow money than their children. The housing crash may be playing the same role for a new generation, making them less likely than their parents to view home ownership as desirable or attainable. |
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| Client Testimonials |
| "eContentplus produces the articles we would write ourselves if we had the time and if we could write as well as they do" |
| - Stephen Marcus |
partner
Marcus, Errico, Emmer & Brooks |
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| "Nena knows her business (communications) and, equally important, she understands ours. The content she and her team provide is always top quality; her advice is always on target. " |
| - Claudette Carini |
Executive Director
Community Associations
Institute of New England |
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Tips and Tools
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| Use an e-mail newsletter to connect with your customers or clients, to inform them and to demonstrate your expertise – not primarily as a vehicle for selling to them. |
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