Use an e-mail newsletter to connect with your customers or clients, to inform them and to demonstrate your expertise – not primarily as a vehicle for selling to them. ...Read More

The reality is that Fannie and Freddie followed the private sector off the cliff instead of the other way around. – New York Times columnist Joe Nocera, refuting the “Republican meme” that Fannie and Freddie were largely responsible for igniting the subprime crisis that triggered the implosion of the financial markets.Read More

A large, national wireless carrier drew fire from the animal rights group, People for the Ethical Treatment of Animals (PETA), when the company announced plans to give away 200 puppies in a raffle for customers in Colombia.  You don’t have to be a dog lover – or approve of PETA – to cringe at the idea of a couple of hundred puppies delivered......Read More

Media sources – the “experts” quoted in articles, interviewed on television and radio, and cited regularly on the Web understand the value of this strategy. They become media sources not by accident but by design, by carefully cultivating relationships with the reporters, editors, producers and bloggers who come to rely on them when they need......Read More

All businesses need to market their services.  This hardly qualifies as jaw-dropping advice.  You don’t need a marketing degree or even a particularly high IQ to recognize the importance of getting your name “out there,” both to attract new business and to remind existing clients and customers (who need these periodic reminders) of the products......Read More